What does a content writer do?
Written content creation is not an easy job, and above all else requires long hours researching your subject.
Once you have researched it, you need to be able to formulate your ideas and thoughts in to coherent sentences and make your text flow in a way that will appeal to an audience.
Your audience might be a small family run business or a big multinational organisation which has quite a broad spectrum of people to appeal to, which again would require tailoring and tweaking your content to.
Content Marketing Institute is a great resource to use when getting some ideas going for your content and what you should do.
Written copy should have a purpose, if not it is easy to loose the audience and relevance. Your content might have a varied purpose including:
- Inform
- Educate
- Entertain
- For SEO purposes
- Above all else be able to sell
Modern businesses should be able to differentiate themselves from the competitors with effective written content that creates perfect moments for their customers. This copy will differ wildly depending on the channel, and will require understanding of each channel. Their customers get exposed to copy on a variety of platforms:
- Social Media
- Websites
- Text
- TV
Some of the requirements to be able to create copy include (in no particular order):
- Good grammar, punctuation and spelling.
- Great attention to detail
- Creative flair
- Ability to tell a story
At Seek we understand what businesses need to effectively raise their online presence through effective content strategy which will be able to appeal to your target audience. In order to do this you need to have staff employed to do this for you or hire an effective agency to drive real results.
And if you are an aspiring writer… we are currently on the look out for talented content creators. If you love writing creative copy, we would love to hear from you contact us